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Pictured: Burlington Special Positional Adjustments, Burlington Watch Company Catalog, c.1911. The second-generation 16-Size “Burlington Special” (Grade 185) was described in catalogs and advertisements as “Adjusted to Positions.” From the summary presented in the c.1911 Burlington Watch Company catalog, we can infer that the Grade 185...
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Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Railway Carmen’s Journal, January 1910 Following the success of the original 16-Size “Burlington Special,” the Burlington Watch Company explored ways to improve the allure of their mail-order watch. In 1910, the company introduced a second-generation “Burlington Special”...
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Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 [Right] The earliest advertisements promoting the “Burlington Special” claimed the watch was “Adjusted to...
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Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The “Burlington Special” watch was introduced to the market as early as June 1908, with advertisements published in newspapers across the midwest. The large promotions were headlined with “Fighting the...
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