Newest Addition to the Digital Archive: The Timekeeper: The Hamilton Watch (1911 Catalog)
In 1911, the Hamilton Watch Company published a beautiful booklet with a simple dedication: “To the railroad men of America, that most efficient body of men who have made known the supreme excellence of the Hamilton Watch, this book is gratefully dedicated.” The first section of the publication denotes the history and benefits of owning a personal timekeeper, especially for railroad service. The second section includes a product catalog featuring the various grades offered with detailed descriptions and illustrations. The Timekeeper was distributed in many formats over the years by Hamilton as a strategic marketing piece, leading to impressive growth for the company in the railroad market.