Watch Trust

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 29: Re-Imported Watches

By Nathan Moore

Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential between the American market and the European market for identical watches. The price differences provided...

Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 28: Watch Trust Contracts

By Nathan Moore

Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble.

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 27: Fighting the Trust

By Nathan Moore

Pictured: “War On Trust Methods,” Burlington Watch Company Catalog, c.1911. Starting with the first advertisements promoting the “Burlington Special” in 1908, the Burlington Watch Company lauded their stance against the.