Colonial Series

“The Thinnest American Watch” – Advertising the Lord Elgin and Colonial Series

By Nathan Moore

Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches was quickly increasing in America. Waltham and Elgin went head-to-head, each claiming to produce the...

Dials , Factories , History , Trends , Waltham

Waltham’s Introduction of the Extra Thin Colonial Series

By Nathan Moore

Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.

Dials , History , Trends , Waltham

The Growing Trend of Metal Watch Dials as an Alternative to Enamel Dials

By Nathan Moore

Pictured: Excerpt from the 1909 Waltham Material Catalog Highlighting Metal Dial Options During the 1890s, fancy enamel dials were the fashionable trend in the watch market. After the turn of.