Alonzo S. Thomas

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 1: Introduction

By Nathan Moore

Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept. In fact, it is reasonable to assume that Alonzo S. Thomas was likely inspired by...

Biographies , Photographs

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 20

By Nathan Moore

Pictured: Alonzo S. Thomas and Wife Annie, c.1907. “Old Bill - Our First Car. Year 1907. Built by Terry Stafford.” Image Courtesy of Kansas Memory. The Man Behind the Watch.

Advertising History , Catalogs & Resources , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 17

By Nathan Moore

Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a.