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Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 5: Introduction of the Burlington Special

By Nathan Moore

Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The “Burlington Special” watch was introduced to the market as early as June 1908, with advertisements published in newspapers across the midwest. The large promotions were headlined with “Fighting the...

Advertising History , Biographies

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 21

By Nathan Moore

Pictured: Raymond Otis Wales, The Topeka State Journal, July 31, 1917. The Man Behind the Advertising The Santa Fe Watch Company relied heavily on successful advertising campaigns to sell their.

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 16

By Nathan Moore

Pictured: “Many Want To Pay Cash” Excerpt, c.1920 Santa Fe Watch Company Catalog The payment terms offered by the Santa Fe Watch Company changed over time. During the 1920s, customers.

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