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Pictured: Grade No. 71 Movement Cut, 1893 Marshall Field & Co. Catalog The business operation of the Geneva Non-Magnetic Watch Company in Switzerland was more complex than most American watch factories. Production spanned several factories, with many different companies working together to manufacture the non-magnetic...
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Pictured: Geneva Non-Magnetic Watch Company Advertisement, Electrical Review, September 3, 1887 In February 1887, General advertisements for the Geneva Non-Magnetic Watch Company began appearing in the United States. However, most of these promotions did not include illustrations. The advertisements that were more illustrative only featured...
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Pictured: Burlington Special Temperature Adjustments, Burlington Watch Company Catalog, c.1911. The second-generation 16-Size “Burlington Special” (Grade 185) was described in catalogs and advertisements as “Adjusted to Temperature.” This claim contrasts the “Regulated to Temperature” terminology utilized for the unadjusted variant of the first-generation Grade 174...
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Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 [Right] The earliest advertisements promoting the “Burlington Special” claimed the watch was “Adjusted to...
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