The Watch Trust

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 29: Re-Imported Watches

By Nathan Moore

Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential between the American market and the European market for identical watches. The price differences provided...

Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 28: Watch Trust Contracts

By Nathan Moore

Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble.

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 5: Introduction of the Burlington Special

By Nathan Moore

Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The “Burlington Special” watch was introduced to the market as early as June 1908, with.