Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential between the American market and the European market for identical watches. The price differences provided...
Export
Pictured: Roman Numeral Dial on Elgin “Export” Watch, Grade 475, c.1922. Once new transfer and photographic techniques were mastered by the American watch companies, Arabic Numeral dials grew in popularity.