The Electrical Review

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 32: Initial Models Introduced to the American Market

By Nathan Moore

In Adjustments

Pictured: Geneva Non-Magnetic Watch Company Advertisement, Electrical Review, September 3, 1887 In February 1887, General advertisements for the Geneva Non-Magnetic Watch Company began appearing in the United States. However, most of these promotions did not include illustrations. The advertisements that were more illustrative only featured...

History

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 22: Edison’s Endorsement

By Nathan Moore

Pictured: Thomas Edison’s Endorsement of the Non-Magnetic Watch Co., Locomotive Engineers’ Monthly Journal, February 1888. The American Waltham Watch Company introduced a non-magnetic watch to compete with the Non-Magnetic Watch.