Challenge

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 31: The Origin of the Burlington Challenge

By Nathan Moore

Pictured: “Our $1,000 Challenge” Burlington Watch Company Catalog, c.1911. The time-keeping challenge presented to the Elgin and Waltham factories by the Burlington Watch Company was not a novel concept, despite the company leveraging the prospect of an open competition. The original challenge was issued by...

Advertising History , Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 30: The Burlington Challenge

By Nathan Moore

Pictured: “$1,000 Burlington Challenge” Burlington Watch Company Catalog, c.1911. To further position the “Burlington Watch” against the watches offered by the largest watch factories in America, the Burlington Watch Company.