Pictured: “War On Trust Methods,” Burlington Watch Company Catalog, c.1911. Starting with the first advertisements promoting the “Burlington Special” in 1908, the Burlington Watch Company lauded their stance against the.
Pictured: Excerpt from 1886 Robbins & Appleton Price List Catalog By the 1880s, the most prominent American watch companies offered special named movements and dials for retailers, jobbers, and wholesalers.
Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches.
Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.
Pictured: 18-Size Soft Glass Enamel Dial by the Elgin National Watch Company, showcasing the glossy reflection of direct light English Soft Enamel, commonly known as “Glass Enamel” in the trade,.
Pictured: 12-Size Runic Dial by the American Waltham Watch Company [Courtesy of Jones & Horan Auctions] In addition to specialty society and sporting dials, customers were also offered the option.
